10 Schritte zum Online-Update
Wer seine Unternehmens-Website attraktiv halten möchte, sollte die folgenden zehn Online-Publishing-Tipps von Reid Carr (nicht nur) beim Einsatz eines CMS beherzigen.
1. Identify content to be modified.
2. Appoint someone with related knowledge to modify that content.
3. Deliver that content to the site administrator for that section of the Web site.
4. The site administrator should approve content in context with the section and post the content to a staging environment for approval.
5. A proofreader should check the page (including links) and grant approval.
6. The Web strategist and relevant parties should approve the content.
7. Legal should grant approval.
8. Post content to live site.
9. Ensure links and content made a sufficient transition.
10. Periodically review the site as a whole for improvement and optimization.
>> MarketingProfs: Content Management Systems: How to Make Sure Yours Is Not the Downfall of Your Web Site by Reid Carr
